Brilliant. Bad. A Little Bit Mad: Social Media Marketing for Disney’s Cruella

Courtesy: Cruella on Facebook

In 2014, Walt Disney Studios provided audiences with their first look into the history of one of Disney’s most notorious villains, Maleficent. Fans were able to watch Maleficent’s backstory unfold as she became the iconic villain we’ve come to know.

Now, the studio is continuing that approach with the newest installment of the…