Brilliant. Bad. A Little Bit Mad: Social Media Marketing for Disney’s Cruella

Courtesy: Cruella on Facebook
Courtesy: Disney
Courtesy: Disney+
  • Measurable: Disney will know if they succeeded if they see more than 9.2 million purchases.
  • Achievable and Realistic: a 5% increase is 438k purchases, the film currently has a combined total of 864k social media followers across Facebook, Instagram, and Twitter.
  • Time-sensitive: Premier Access is only available for two months following the film’s release.
Social media mockups of potential posts

Social Media Manager, Graphic Designer, Small Business Owner

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