Have you ever scrolled through Facebook and noticed an ad for an item that you had recently Googled? What about an item you had texted someone about? Or had a conversation about? Or even just thought about?
Have you ever wondered how those companies knew to show you that ad? It’s because your social media told them to.
Social media sites are able to gather enough information about you to be able to predict what you are likely searching for, thinking about, and interested in. Then they use those predictions to sell ads to companies based on how likely you…
In 2014, Walt Disney Studios provided audiences with their first look into the history of one of Disney’s most notorious villains, Maleficent. Fans were able to watch Maleficent’s backstory unfold as she became the iconic villain we’ve come to know.
Now, the studio is continuing that approach with the newest installment of the live-action film franchise, “Cruella.” This villain-centric feature film will be released on May 28, 2021 in theaters as well as on Disney’s own streaming platform, Disney+.
Users must have an active Disney+ subscription in order to purchase Premier Access to watch the film before it is released…
Have you ever used a Sharpie? I’d be shocked if you said no. Self-described as “THE BOLD ORIGINAL, genuine article, and cultural icon of Permanent Markers,” the Sharpie has been around since 1964 when the Sanford Manufacturing Company debuted the first pen-style permanent marker.
This iconic, inimitable, indelible marker really rose to fame in the early 2000s with successful advertising and marketing campaigns centered around sports marketing, professional athletes, and celebrities who lauded the pen for it’s ease of use and durability in regards to signing autographs.
Now, the sharpie brand continues to thrive, with hundreds of colors, writing tip…
Social media is an amazing resource for companies to build their brands, engage with followers, and keep up with relevant trends and conversations as they happen. Business owners can put as much or as little into paid advertising as they choose, but free advertising will always exist via reviews, tags, and word-of mouth marketing from satisfied customers.
In 2020, Netflix entertained more than 200 million subscribers worldwide by allowing users to stream their choice of 3,781 movies and 1,940 TV shows including tons of Netflix Original content. This is a big jump from the original mail-order movie rental model that Reed Hastings and Marc Randolph started back in 1997.
The company reported a marketing budget of $2.65 billion in 2019, a year before the global pandemic that forced millions to shelter-in-place with nothing but the internet for entertainment. But how can a company with that much money to monitor be sure that they are spending responsibly?
Advertising through social media is a great way to connect with your audience in a more direct manner than traditional media. Designing an ad for Facebook that will reach an audience based on parameters such as region, age, and gender is much more targeted than a radio commercial that is broadcast to everyone in the region who happens to be listening when it is played.
But there are also ways to reach even more specific audiences based on hobbies, interests, and active engagement with similar content: niche social platforms.
It would probably surprise most of us to know how many of the people that we encounter every day struggle with food insecurity. Oklahoma is the fifth hungriest state in the U.S., and 1 out of every 4 children in Oklahoma faces hunger.
A big misconception about food insecurity is that it only affects the homeless, the jobless, or the uneducated.
This video from the Regional Food Bank of Oklahoma’s “Fighting Hunger…Feeding Hope” campaign follows Tori, a single mom with a full-time job who partially raised her daughter out of her car while she put herself through school. Tori…
20 years ago, many people were convinced the internet and computers were a fad. That they would have their 15 minutes of fame and then fade into obscurity like The Macarena and Beanie Babies.
10 years ago, they said the same about Social Networking websites.
But now, with platforms like Facebook, Instagram, and YouTube each reporting more than a billion monthly users per site, it doesn’t seem like social media is going anywhere any time soon.
But why should you care?
Why should businesses allocate resources to building and maintaining a social media presence? Why create accounts? Why develop and…